Fairmont Press
Titles appearing in Art Book News Annual — February 2008
Marketing green buildings; guide for engineering, construction, and architecture.
Yudelson, Jerry.
Fairmont Press, ©2006 251 p. $125.00 HF5413
0-88173-528-0
Aimed at engineers, architects, and contractors, this guide provides an overview of today's "green" building market and describes a number of marketing strategies that have proven to be successful in this emerging field. Just a few of the topics discussed: the business case for green buildings, the opportunities afforded by the LEED rating system, and growth trends in the industry. A professional engineer, Yudelson has been involved in the marketing of green buildings and renewable energy systems for 25 years. The book is distributed in the U.S. by Taylor & Francis. (Annotation ©2008 Book News Inc. Portland, OR)
