Return to publisher list | Printer Friendly

Ariadne Press

Titles appearing in Reference — Research Book News — August 2007

A tiger in the tank; Ernest Dichter; an Austrian advertising guru.

Tiger im Tank. Ed. by Franz Kreuzer et al. Trans. by Lars Hennig. (Studies in Austrian literature, culture, and thought)
Ariadne Press, ©2007    214 p.    $26.00    HF5415
978-1-57241-152-4

This text contains a collection of essays by a number of Austrian and German public relations specialists, journalists, consultants, and academics reflecting on the life and work of Austrian advertising innovator, Ernest Dichter. The text includes the transcript of a 1981 interview with Dichter and an essay by Dichter on "Interpretive versus Descriptive Research." Also included are a conversation with his widow, Hedy Dichter; an essay by his son, Thomas Dichter; and interviews with advertising expert Patrick Schierholz, the media film editor Christian Mikunda, and one of the scientific forerunners of constructivism, the psychotherapist Paul Watzlawik. Translated from German to English by Lars Hennig. (Annotation ©2007 Book News Inc. Portland, OR)