Coast Aire Publications
Airline management; strategies for the 21st century, 2d ed.
This is a companion volume to Air Transportation: Foundations for the 21st Century, also by Dempsey (McGill U., Canada) and Gesell (Arizona State U.). The two volumes together are intended to "acquaint the reader with the principal elements of air transportation history, airline economics, business, finance, marketing, regulation, and management." This volume first provides an overview of the world airline industry and then presents chapters on airline economics, finance, economic rationality, law and regulation, organizing and planning of product design, marketing, product delivery, revenue and inventory management, promotion and distribution, cost containment, and labor-management relations. The book is aimed at airline managers operating in the United States. (Annotation ©2007 Book News Inc. Portland, OR)
