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Atlantic Publishing

Titles appearing in Reference — Research Book News — August 2008
Arrangement is by title.

365 low or no cost workplace teambuilding activities; games and exercises designed to build trust and encourage teamwork among employees.

Ed. by Peragine, John N.
Atlantic Publishing, ©2008    288 p.    $24.95    HD66
978-1-60138-043-2

Successful teambuilding is a part of all flourishing workplaces. This title presents low- or no-cost activities that are easily and quickly implemented. Introductory chapters discuss the affects of teambuilding and which activities are a better fit for particular groups; the activities themselves are divided into three sections of getting acquainted and networking activities, communications activities, and self-esteem and self-discovery activities. Each activity lists the activity purpose, appropriate group size, level of ability, needed tools or equipment, length of time, and a description of the activity. A concluding chapter discusses utilizing the lessons learned through team building. (Annotation ©2008 Book News Inc. Portland, OR)

Cheap insurance for your home, automobile, health, and life; how to save thousands while getting good coverage.

Rowley, Carla and Lee Rowley.
Atlantic Publishing, ©2008    288 p.    $24.95    HG8531
978-1-60138-006-7

The authors provide concise but thoughtful insight on the way insurance companies in America (health, auto, life, and home) manage their risks, reasons to get insured, and strategies for finding the cheapest appropriate coverage. Home, auto, and health insurance are each covered in about ten chapters; life insurance is addressed in four. They explain what different types of insurance agents do and how to find one, the types auto policies available and their fine print and surcharges, Medicare and Medicaid, employee health policies, and actions to take when having difficulty getting insured, among other topics. Resources for information and advocacy are provided. (Annotation ©2008 Book News Inc. Portland, OR)

The complete guide to investing in commodity trading and futures; how to earn high rates of returns safely.

Holihan, Mary B.
Atlantic Publishing, ©2008    288 p.    $24.95    HG6049
978-1-60138-003-6

For beginners, this guide begins with an explanation of the basics of commodity trading, then takes the reader through chapters on how to understand markets and get into trading, fundamental and technical analysis, and basic information and outlooks for different commodities such as agricultural products, metals, oil and gas, meats, and currencies and financial instruments. The exchange each is traded on, price ticks, and contract size are covered. Holihan, who formerly worked at a commodities trading firm, now writes business books. (Annotation ©2008 Book News Inc. Portland, OR)

The complete guide to investing in short-term trading; how to earn high rates of return safely.

Northcott, Alan.
Atlantic Publishing, ©2007    285 p.    $24.95    HG6041
978-1-60138-002-9

In a guide somewhat paradoxically introduced by the caveat that "...trading is probably the hardest `easy money' there is," Northcott and other experts in this area explain the advantages; techniques (e.g. leveraging the stock market, pinpointing entry); and trade target-setting in the short-term investing modes of day, swing, and position trading. The book includes case studies, a glossary, and further reading. (Annotation ©2008 Book News Inc. Portland, OR)

The complete guide to project management for new managers and management assistants; how to get things done in less time.

Bereaux, Elle.
Atlantic Publishing, ©2008    288 p.    $24.95    HD69
978-1-60138-010-4

This guide for project managers and assistant managers outlines the phases of project management and gives advice on creating a project plan, assessing its risk, managing multiple projects, managing organization-wide initiatives, and managing contracts. Material is arranged in sections on determining the project's desired results, phases, and life cycle, and identifying, implementing, and measuring a project's actions. A final section gives tips for advanced project management, and compares project management software. The reader-friendly layout includes large print, checklists, and case example boxes. The silly b&w photos of happy, successful people can be easily ignored. A glossary is also included. Bereaux is a veteran of the telecommunications industry. (Annotation ©2008 Book News Inc. Portland, OR)

The complete guide to understanding, controlling, and stopping bullies & bullying at work; a complete guide for managers, supervisors, and employees.

Kohut, Margaret R.
Atlantic Publishing, ©2008    285 p.    $21.95    HF5549
978-1-60138-236-8

According to the Occupational Safety and Health Administration, more than two million workers in the US are victims of workplace violence every year. This publication looks to offer assistance in identifying and defining workplace bullying, including how to identify characteristics of a bullied employee, pathological characteristics of workplace bullies, and indicators of a toxic workplace. Additional section topics include the price and types of workplace bullying, bullying and the law, and workplace violence. Written in a clear, concise style and peppered with case studies throughout, this book provides valuable information on workplace bullying for employees and bosses alike. (Annotation ©2008 Book News Inc. Portland, OR)

Food service management; how to succeed in the high-risk restaurant business; by someone who did.

Wentz, Bill.
Atlantic Publishing, ©2007    288 p.    $24.95    TX911
978-1-60138-024-1

Wentz has worked for several decades in the food service industry, including some 30 years with Aramark in various capacities ranging from food service manager to regional vice president; he now lives in Cincinnati, Ohio, where he works as a management and business development consultant. He offers a practical text for those currently in the food service industry or considering a career in the industry. The text covers the fundamentals of food service management, including entering the field; deciding which food service management setting to work in, such as healthcare, university, public schools, business and industry, restaurant, or food service management company; predicting food costs; labor cost control; other costs; the profit and loss statement; sanitation; managing employees; customer relations; kitchen organization; owning your own business; effective leadership; time management; food quality; and planning a career path. (Annotation ©2008 Book News Inc. Portland, OR)

Getting clients and keeping clients for your service business; a 30-day step-by-step plan for building your business.

Weems, M. D.
Atlantic Publishing, ©2008    288 p.    $24.95    HD8038
978-1-60138-044-9

Weems, a creative marketing consultant and successful business owner, has written this "30-day step-by-step plan" which shows business owners how to grow a business by retaining new customers and creating and maintaining a loyal customer base. The author recommends a combination of old and proven methods of customer retention (business cards and flyers) with new, innovative methods such as Internet marketing. Weems places an emphasis on keeping your business new and exciting, whether you're an attorney, doctor, computer consultant or babysitter. (Annotation ©2008 Book News Inc. Portland, OR)

How to go to college on a shoe string; the insider's guide to grants, scholarships, cheap books, fellowships, and other financial aid secrets.

O'Phelan, Ann Marie.
Atlantic Publishing, ©2008    288 p.    $24.95    LB2337
978-1-60138-020-3

O'Phelan offers students and their parents a variety of tips on finding out what college funds are available for financing a college education and reducing out-of-pocket costs. In addition to providing information about how to find scholarships, grants, and fellowships from a variety of sources that look at more than just a student's GPA, O'Phelan explains innovative ways to save money on other items while in college, including books, entertainment, and travel. O'Phelan previously worked as an advertising copywriter for agencies in Minneapolis, Chicago, and Los Angeles; she is currently an independent journalist and teaches online courses for several universities. (Annotation ©2008 Book News Inc. Portland, OR)

How to market and sell your art, music, photographs, and handmade crafts online; turn your hobby into a cash machine.

Rowley, Lee.
Atlantic Publishing, ©2008    288 p.    $24.95    HF5548
978-1-60138-146-0

Way back in the 1980s, personal computers were touted as the perfect tools for dormant da Vincis and underground Tolstoys. The computer could make you a star. As it turned out, the ads were right in a way, and millions have found the technology an element of their precious muse, at least that portion that concerns lucre. Artist and writer Rowley is well aware that talent may or may not blossom digitally, but markets will, and gives craftspeople, musicians, photographers and artists step-by-step instructions on creating market identities for themselves and their products, building a web site, establishing a presence in the market, attracting visitors, building links, outsourcing writing, getting your web site into search engines and directories, using business software, marketing through email and newsletters, packing and using auction systems. He also describes marketing techniques specific to art, crafts, music, and photography. (Annotation ©2008 Book News Inc. Portland, OR)

How to open & operate a financially successful construction company. (CD-ROM included)

Davis, Tanya R.
Atlantic Publishing, ©2007    288 p.    $39.95    HD9715
978-1-60138-017-3

According to the Bureau of Labor Statistics, construction firms are expected to be one of the fastest growing business segments in the US economy. This title provides needed information for the general public to start and run a construction company. Progressive chapters start at the entrepreneur mindset and follow through the basics of starting a company, building a team, bidding, contracts, legalities and minimizing risks, building, accounting and records, capital and cost control, and sales and marketing. An included CD-ROM provides a business plan and other forms to adapt and use in a business. (Annotation ©2008 Book News Inc. Portland, OR)

How to open & operate a financially successful wedding consultant & planning business. (CD-ROM included)

Peragine, John N.
Atlantic Publishing, ©2008    288 p.    $39.95    HD9999
978-1-60138-114-9

Peragine is a freelance writer and a professional classical musician who has been playing the flute in weddings since he was 13 years old. He offers a practical guide to becoming a wedding consultant. Coverage includes the pros and cons of opening a wedding consultant business; home- and web-based consulting; creating a business plan; wedding packages and options; business permits, licenses, and IRS requirements; choosing a name; service contracts; marketing; standard operating procedures; and understanding the psychology behind consulting. The text also includes case studies of five consultant companies, a list of annual state bridal shows, a sample business plan, sample menus, and sample seating arrangements for weddings or receptions. The accompanying CD-ROM contains all of the forms found in the book. (Annotation ©2008 Book News Inc. Portland, OR)

The restaurant manager's success chronicles; insider secrets and techniques food service managers use every day to make millions by angela c. adams.

Adams, Angela C.
Atlantic Publishing, ©2008    284 p.    $24.95    TX911
978-0-910627-96-2

Restaurants have one of the highest failure rates in the business world, and Adams, a freelance writer from Florida, has compiled a series of stories and tips from restaurant owners and managers who have succeeded in this industry. Written with prospective (or struggling) restaurant owners in mind, this book offers practical advice on how to create customer loyalty, control costs, and stay positive during the peaks and valleys of this demanding business. Plenty of forms and checklists are included that can assist in formulating an effective business strategy on a daily basis. (Annotation ©2008 Book News Inc. Portland, OR)

The savvy business traveler's guide to customs and practices in other countries; the dos and don'ts to impress your hosts and make the sale.

Blacharski, Dan.
Atlantic Publishing, ©2008    288 p.    $24.95    HF5389
978-1-60138-013-5

Blacharski, a writer and world traveler, offers a "how to" guide of customs and traditions for travelers who conduct business in foreign countries. Writing from experience, the author provides information on the basic customs and cultural norms of more than 40 countries. Topics include style of dress, etiquette, food, business cards, language, and bargaining techniques. (Annotation ©2008 Book News Inc. Portland, OR)

What to expect when your child leaves for college; a complete guide for parents only.

Spohn, Mary.
Atlantic Publishing, ©2008    288 p.    $21.95    LB3607
978-1-60138-218-4

This college guide has a unique angle — it was written to help parents cope with their children's academic journey by identifying the stress of this transition. Spohn, a British-born computer systems architect living in Colorado, has gone through the process of sending three of her children through college. She now offers advice on how to choose the right college, prepare your children for campus life, plan financial assistance and health insurance and finally adjust to the new family dynamics. A chapter is also dedicated to the subject of what to do with your child's room after they leave the nest. (Annotation ©2008 Book News Inc. Portland, OR)