Communication Unlimited
Titles appearing in Reference — Research Book News — August 2008
Niche publishing; publish profitably every time!
Burgett, Gordon.
Communication Unlimited, ©2008 196 p. $19.95 Z285
978-0-9796295-2-5
Making a persuasive case for a targeted, direct marketing approach being less risky and more profitable than marketing books to the mass market, the author of titles including Publishing to Niche Markets and Self-Publishing to Tightly-Targeted Markets clearly explains his TCE (targeting, customizing, and expanding) process. The guide includes a case study of a book and spinoff products directed to school administrators, and other resources. (Annotation ©2008 Book News Inc. Portland, OR)
