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Adams Media Corporation

Titles appearing in Reference — Research Book News — February 2008
Arrangement is by title.

The everything guide to careers in law enforcement; a complete handbook to an exciting and rewarding life of service.

Bagley, Paul D. (Everything series)
Adams Media Corporation, ©2007    288 p.    $14.95    HV8143
978-1-59869-077-4

This career guide outlines the government agencies that hire enforcement officers, the minimum requirements expected of a candidate, and the application process. The second half of the book describes the tests a potential hire must pass, recruit training, the first year on the job, family life considerations, and the honor code. Bagley is a justice of the peace. (Annotation ©2008 Book News Inc. Portland, OR)

The everything guide to magazine writing; from writing irresistible queries to landing your first assignment — all you need to build a successful career.

Kavin, Kim. (An everything series book)
Adams Media Corporation, ©2007    305 p.    $14.95    PN4784
978-1-59869-241-9

Kavin offers brief insights to building a successful career as a magazine writer, touching on subjects such as the magazine writer's role, how to market oneself, whether or not to specialize, assignment letters, copyright issues, and financial management and security. (Annotation ©2008 Book News Inc. Portland, OR)

The everything speaking Mandarin Chinese book; simple techniques to improve your speaking and writings skills. (CD included)

Grasso, J.F. (Everything series)
Adams Media Corporation, ©2007    306 p.    $19.95    PL1125
1-59337-723-1

This text aids readers wanting to learn how to speak Mandarin and learn about Chinese culture, by presenting chapters on vocabulary, pronunciation, inflection, business and casual communication, travel, cuisine, and cultural aspects. Each chapter contains background on the topic and common words and phrases. The book includes a historical and cultural overview of the country, and chapters on health care and how to communicate with providers, spirituality, working and teaching in China, and hosting a Chinese exchange student. An audio CD is included to aid with pronunciation. Grasso is a translator and editor at East China Polytechnic University Publishing in Hong Kong. (Annotation ©2008 Book News Inc. Portland, OR)

Kiss, bow, or shake hands, Latin America; how to do business in 18 Latin American countries.

Morrison, Terri and Wayne A. Conaway.
Adams Media Corporation, ©2007    238 p.    $14.95    HF5389
978-1-59869-217-4

Morrison and Conaway have coauthored five books on international communications, hundreds of articles, and several databases. For Americans headed to Latin America for business, they offer an updated edition of material previously published in Kiss, Bow, or Shake Hands by Morrison (2006, F+W Publications, Inc.). Each chapter focuses on one of the 18 countries profiled and follows the same format: three questions to gauge current knowledge about the country and culture; five business-related highlights; country background information, including demographics, history, government, language, and some perspectives from the country's viewpoint; natural and human hazards; a "cultural orientation" section giving a cultural anthropologist's view; business practices; and protocol for greetings, forms of address, gestures, gifts, and dress. (Annotation ©2008 Book News Inc. Portland, OR)

Kiss, bow, or shake hands, Asia; how to do business in 12 Asian countries.

Morrison, Terri and Wayne A. Conaway.
Adams Media Corporation, ©2007    222 p.    $14.95    HF5389
978-1-59869-216-7

Morrison, a trainer for global business travelers, offers advice for those doing business in 13 countries. Each country chapter offers background information from a cultural anthropologist's perspective, and gives tips on business practices, natural and human hazards, and protocol, covering areas such as greetings, punctuality, gifts, attire, and negotiating. An introduction outlines the concepts of cognitive styles and value systems which are used in the cultural orientation sections of the country chapters. Appendices provide references on fashion, holidays, equivalents, and international electrical adaptors, as well as contacts and resources. (Annotation ©2008 Book News Inc. Portland, OR)

Streetwise business communication; deliver your message with clarity and efficiency.

LoCicero, Joe. (Streetwise)
Adams Media Corporation, ©2007    369 p.    $19.95    HF5718
978-1-59869-066-8

This text offers concise advice on a variety of aspects of business communication. Tasks addressed include: audience identification, organization in writing, revision techniques, business plans, facets of the well-crafted letter, business proposals, efficient emails, compelling web site composition, market message writing and communication, public relations writing, telephone tactics, interviewing, speeches, and crisis communication. (Annotation ©2008 Book News Inc. Portland, OR)

Streetwise e-commerce; establish your online business, expand your reach, and watch your profits soar!.

Risdahl, Aliza.
Adams Media Corporation, ©2007    371 p.    $19.95    HF5548
978-1-59869-144-3

Risdahl, an author specializing in Internet marketing and entrepreneurship, shows small business owners how to embark on an online marketing campaign. In early chapters, she reviews the history of the Internet, discusses the uses of various online communication tools, such as e-mail, blogs, and message boards, and compares traditional marketing efforts to online marketing and selling. The rest of the book describes how to use basic communication techniques for online marketing, building and maintaining an online presence, selling online, and evaluating techniques. She gives tips on business aspects, such as negotiating a web deal and establishing company policies, as well as technical aspects, such as web design issues and programming for non-designers and non-programmers. The reader-friendly layout features boxes, bullet points, and numerous headings and subheadings in a two-color design. (Annotation ©2008 Book News Inc. Portland, OR)