Allworth Press
The birds and the bees of words; a guide to the most common errors in usage, spelling, and grammar.
This reference on word usage contains lists of frequently misused and misspelled words, and new words and phrases, with definitions and examples. It also has chapters explaining usage, describing the parts of speech; rules about items such as who vs. whom, each, and compare to vs. compare with; and a list of common roots, their definitions, and example terms. A freelance editor, Embree is also the author of six books, including the Author's Toolkit: A Step-by-Step Guide to Writing and Publishing Your Book. (Annotation ©2008 Book News Inc. Portland, OR)
Digital stock photography; how to shoot and sell.
This volume details how to create saleable digital stock photos, covering style and the process of shooting, preparation, and editing and post-production. Other chapters discuss running a business, marketing, finding an agency, negotiating prices, copyright, and model releases and business forms, and one chapter contains 25 stock assignments and details on each. Only b&w photos are included. The volume is based on the third edition of How to Shoot Stock Photos That Sell, and some information has been revised and adapted. Other sections are new. Heron is a freelance photographer and the author of other books on the subject. (Annotation ©2008 Book News Inc. Portland, OR)
Effective publications management; keeping print communications on time, on budget, on message.
For designers, Lips offers a guide to the print publication process that follows each stage, from creating a proposal to selecting vendors. Chapters also discuss the role of the publications manager and conducting a communications audit. It includes advice from designers and communications experts, examples of projects, and sample schedules, budgets, contracts, and other documents. Lips is associated with a consulting firm and teaches publications management at the U. of Baltimore. (Annotation ©2008 Book News Inc. Portland, OR)
How to grow as an illustrator.
Fleishman offers guidance for illustrators on how to grow professionally. He covers inspiration, education and starting out, professional development and transitions, career maintenance, teaching, and different markets, as well as mechanical and conceptual skills and how they impact design, process, and product. The business of illustration is addressed, as are marketing and promotion, dealing with failure, and the professional community, and incorporated throughout the book are interviews with active illustrators. There is no bibliography. Fleishman is a freelance illustrator, graphic artist, and teacher of commercial arts. (Annotation ©2008 Book News Inc. Portland, OR)
How to succeed in commercial photography; insights from a leading consultant.
Massachusetts-based Maitreya has been a creative talent consultant for some 30 years, counseling photographers from every discipline — portrait to advertising, editorial to photojournalism — in the U.S., Canada, UK, India, and Australia. She offers photographers at every career stage a guide to building and maintaining a successful photography business. Taking a holistic perspective, Maitreya assembles 35 essays exploring six key practical and spiritual aspects of the business: value, vision, team, tools, persistence, and faith. (Annotation ©2008 Book News Inc. Portland, OR)
Starting your career in broadcasting; working on and off the air in radio and television.
This volume details how to begin or improve a career in broadcasting, with advice from many in the field, such as Bob Costas, Larry King, Jim Lampley, E.D. Hill, Rene Syler, station managers, and educators. Schneider relates how many stars got their start, and incorporates stories about their background and experiences throughout the book, from Walter Cronkite to Garrison Keillor. He discusses on-air and off-air jobs, schools and programs, resumes and interviews, and ways that athletes can get into the business. Techniques for use on-air, preparation, and other tips are also given. Schneider is a sportscaster and talk show host. (Annotation ©2008 Book News Inc. Portland, OR)
