Aspatore Books
Titles appearing in Reference — Research Book News — February 2008
Public relations leadership strategies; leading CEOs on developing a leadership plan, making a direct financial impact, and adding value for a company.
Ed. by Helen Ostrowski et al. (Inside the minds)
Aspatore Books, ©2006 104 p. $49.95 HD59
978-1-59622-547-3
In this volume, CEOs from public relations firms based in the US discuss dealing with issues such as achieving a global mindset, creating a company vision and leadership plan, developing and implementing growth strategies, investor relations, public policy management, and defining market goals and expectations. The eight essays are by Helen Ostrowski, Andrew Cooper, Bob Hope, Richard H. Grove, Joe Allen, Mark Irion, Molly M. Miller, and Rita Brogan, who summarize their strategies and experiences building success with their companies. There is no index or bibliography. (Annotation ©2008 Book News Inc. Portland, OR)
