Berrett-Koehler Publishers

Cracking the code; how to win hearts, change minds, and restore America's original vision.

Millions of Americans vote as if their economic interests match those of multinational corporations and the super rich. How did this happen? Hartmann, the host of a nationally syndicated Air America radio program and author of 20 books, argues that the apologists of the Right have become masters of subconscious aspects of political communication, and explains how liberals can use the same communication techniques to counter right-wing disinformation. Drawing on his background as a psychotherapist, advertising executive, and radio host, he reviews the way the brain processes information and implications for how we perceive messages and make decisions, providing examples from the Revolutionary period through the present day. The readership for the book includes politicians, activists, and general readers. (Annotation ©2008 Book News Inc. Portland, OR)

Implementing the four levels; a practical guide for effective evaluation of training programs.

As a companion to Evaluating training programs: the four levels, 3rd ed., this guide describes different approaches to measuring trainee reaction, knowledge acquisition, behavior change, and the ultimate results of business training programs. The final chapter offers advice on building a chain of evidence that demonstrates the value of learning to the bottom line. (Annotation ©2008 Book News Inc. Portland, OR)