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Allworth Press

Titles appearing in Reference — Research Book News — February 2010
Arrangement is by title.

Branding the man; why men are the next frontier in fashion retail.

Pellegrin, Bertrand.
Allworth Press, ©2009    201 p.    $27.50    HC79
978-1-58115-663-8

Brand strategist and retail consultant Bertrand Pellegrin breaks down the psychological and sociological elements that influence men's clothing choices, and what they mean to retail clothiers. This is much more detailed than just "clothes make the man", and includes case studies to illustrate how an understanding of male clothing behaviors can be translated into successful retail sales. (Annotation ©2010 Book News Inc. Portland, OR)