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Bloomberg Press

Titles appearing in Reference — Research Book News — February 2010
Arrangement is by title.

The audacity of help; Obama's economic plan and the remaking of America.

Wasik, John F.
Bloomberg Press, ©2009    202 p.    $16.95    HC106
978-1-57660-356-7

No other President since Franklin Roosevelt has taken office in such dire economic conditions as Barack Obama. Not being able to enjoy the typical "honeymoon period" that most administrations get upon taking office, Obama has had to take bold measures to keep the country from economic collapse. This book offers an overview of the conditions and response taken by the Obama administration to shore up the economy. Event-by-event, program-by-program, Wasik offers summaries and explanations for people wanting to get a better grasp on what is happening and what resources have been put in place to respond to it. It is a good "everyman's" guide to details of the Obama's economic action plan. (Annotation ©2010 Book News Inc. Portland, OR)

Coaching and mentoring; what they are and how to make the most of them.

Renton, Jane.
Bloomberg Press, ©2009    232 p.    $19.95    HF5549
978-1-57660-330-7

In many businesses, formal education has to be tempered and refined by the lessons of everyday experience. The role of coaches and mentors in this process can mean the difference between success and failure of personnel who might otherwise succeed. Journalist Jane Renton presents a generalized look at what coaching and mentoring are, some basics about their scholarly underpinnings, and how they can be applied to help individuals and organizations be more successful. (Annotation ©2010 Book News Inc. Portland, OR)

Far from random; using investor behavior and trend analysis to forecast market movement.

Lehman, Richard.
Bloomberg Press, ©2009    233 p.    $39.95    HG4529
978-1-57660-323-9

Despite the recent volatility of the stock market, Lehman (finance and derivatives, U. of California, Berkeley Extension; wealth management group, Mechanics Bank, Richmond, CA) argues that market trends are 'predictably irrational' and can be utilized to improve investment strategies and returns. Questioning the traditional 'left-brain' approach to stock investing through fundamental analysis, i.e., creating diversified portfolios and holding them for the long haul, he introduces trend channels, a tool of technical analysis, in combination with theories of behavioral finance as a method of stock valuation. (Annotation ©2010 Book News Inc. Portland, OR)

Forex analysis and trading; effective top-down strategies combining fundamental, position, and technical analyses.

Marta, T. J. and Joseph Brusuelas.
Bloomberg Press, ©2009    261 p.    $60.00    HG3851
978-1-57660-339-0

Foreign exchange (Forex) trading is not for lightweights. It carries with it much complexity and risk. Numerous analytical tools are available to help guide Forex transactions. Each has its own potential value and complexity. In this book, market strategist TJ Marta and economist Joseph Brusuelas describe the functions and uses of the various analytical tools available to Forex traders. They divide the presentation into three sections: Fundamental Analysis, Market Sentiment and Positioning, and Technical Analysis. Their accompanying text is approachable for anyone wanting to increase their knowledge and skills in using these tools. (Annotation ©2010 Book News Inc. Portland, OR)

Guide to analysing companies, 5th ed.

Vause, Bob.
Bloomberg Press, ©2009    328 p.    $29.95    HG4026
978-1-57660-341-3

In a world filled with mergers and acquisitions, large-scale lending, and corporate bailouts, understanding how to assess the financial health of companies is a crucial skill. There are a myriad accounting tools and reports that produce useful data. How to best interpret and apply these data is not a simple task. Done well, profitable business decisions can be made. Done poorly, the adverse is true, as has been amply demonstrated by recent economic events worldwide. This text, revised for the first time in five years, presents useful information for business practitioners looking to upgrade their skills and make better business decisions. (Annotation ©2010 Book News Inc. Portland, OR)

Guide to investment strategy; how to understand markets, risk, rewards, and behaviour, 2d ed.

Stanyer, Peter. (The Economist series)
Bloomberg Press, ©2010    282 p.    $28.95    HG4521
978-1-57660-342-0

Stanyer (economist and strategist, Delmore Asset Management, United Kingdom) provides helpful guidance on investment strategies for individual investors. The author highlights the need to take behavioral analysis into account in addition to traditional finance, and discusses the newest research on what investors want to accomplish and the mistakes they customarily make. This second edition has been greatly revised and expanded and several charts and tables have been updated. (Annotation ©2010 Book News Inc. Portland, OR)

Guide to supply chain management.

Jacoby, David.
Bloomberg Press, ©2009    262 p.    $29.95    HD38
978-1-57660-345-1

Supply Chain Management (SMC) was a term first used in the early 1980s. Since them, the term has become commonplace in what used to be called logistics, but the actual working definitions of the term seem to vary from application to application. This book, which targets CEOs as its primary audience, is meant to dispel ambiguities associated with SCM and provide a working guide for how best to maximize its potential for supporting successful enterprises. (Annotation ©2010 Book News Inc. Portland, OR)

Marketing; a guide to the fundamentals.

Forsyth, Patrick.
Bloomberg Press, ©2009    230 p.    $19.95    HF5415
978-1-57660-329-1

This book is intended for non-experts who seek to demystify and clarify concepts about marketing. Once done, the author, a marketing consultant, applies these concept so specific marketing processes. Beginning managers who want to expand their vocabulary will find this easy text very helpful. (Annotation ©2010 Book News Inc. Portland, OR)

Market indicators; the best-kept secret to more effective trading and investing.

Sipley, Richard.
Bloomberg Press, ©2009    241 p.    $39.95    HG4529
978-1-57660-331-4

Writing in plain language for new and seasoned investors, Sipley, a certified Chartered Financial Analyst with 14 years of experience as a senior portfolio manager, reveals indicators used by professional traders and investors that can help readers make better stock decisions. Focusing on techniques for finding out what other traders are doing and using that information, chapters explain the ways investors signal their areas of focus and general outlook, and show how to find out what insiders in various industries think. Chapter resource lists consist of links to insider web sites and online documents and reports. Sipley is a senior portfolio manager at Boston Private Bank & Trust Company. (Annotation ©2010 Book News Inc. Portland, OR)

Reverse mergers; and other alternatives to traditional IPOs, 2d ed.

Feldman, David N. and Steven Dresner.
Bloomberg Press, ©2009    279 p.    $79.95    HG4028
978-1-57660-340-6

This guide walks bankers, lawyers, accountants, and officers of private companies through the process of reverse mergers and other options for going public without an initial public offering (IPO). Part I compares the benefits of reverse mergers to the benefits of an IPO, overviews the market for shells, and outlines basic reverse merger deal structures. It also shows how to steer clear of illegitimate tactics. Part II covers legal issues and traps, with chapters on completing merger agreements, due diligence, and detailed discussion of the regulatory regime, especially the Sarbanes-Oxley Act. Part III covers other ways to go public without an IPO. This second edition is updated to reflect recent changes to SEC regulation, the growth of reverse mergers in China, and the emergence of WRASPS. There is a new chapter interviewing experts in the field. Feldman is founder and manager of a law firm. Dresner is founder of a financial publishing company. (Annotation ©2010 Book News Inc. Portland, OR)