AMACOM
25 ways to make college pay off; advice for anxious parents from a professor who's seen it all.
Coplin (public affairs, Syracuse U.) offers advice to parents of college students on how they can help their children prepare for a post-graduation career and increase their chances in the job market throughout their time in college. Parents will read how to help students make the college search process a lesson in career preparation, make a plan, explore careers and hone skills, and stay motivated — not least through financial incentives. (Annotation ©2007 Book News Inc. Portland, OR)
Emotional intelligence for project managers; the people skills you need to achieve outstanding results.
Writing in a conversational yet informative style a cut above the typical jargon-filled sales propaganda, Mersino, a management consultant, introduces basic concepts of emotional intelligence and shows how to apply them to lead project teams and build relationships among project stakeholders. Once the "village idiot" as far as emotional awareness, he now offers guidance on using principals of emotional intelligence to avoid emotional breakdowns, manage conflict, communicate more effectively, and inspire high morale. A section of about 30 pages of appendices provides checklists, sample forms, lists of print and nonprint resources on emotional intelligence, and brief descriptions of six assessment instruments. The author teaches at Northwestern University. (Annotation ©2007 Book News Inc. Portland, OR)
Power points!; how to design and deliver presentations that sizzle and sell.
Mills helps PowerPoint users create persuasive presentations. His seven-step approach is based on an understanding of how people process auditory and visual information. Topics include (for example) analyzing the audience, structuring the story, using assertive language, choosing the right colors, and using charts and graphs to convey specific types of information. Some sample presentations are contained on the CD-ROM, along with PowerPoint templates, graphics, and icons. Mills is the author of 25 books on persuasion, sales, and negotiation. (Annotation ©2007 Book News Inc. Portland, OR)
The sales manager's success manual.
Thomas is the CEO of a sales management consulting firm whose clients include AT&T, Spring, Nortel, and Novell; he is a previous winner of IBM's Golden Circle Award, the company's highest recognition for sales professionals. He offers sales managers an array of tools and strategies for achieving success as they deal with the challenging circumstances encountered in sales management. The text examines the elements of taking a team to market, including how to identify and address potential problems in that process; explores methods and tools to help sales managers make better decisions and to understand how their sales reps think; and discusses how research findings can be effectively applied in sales management to achieve success. (Annotation ©2007 Book News Inc. Portland, OR)
The stock investor's pocket calculator; a quick guide to all the formulas and ratios you need to invest like a pro.
A former accountant reviews basic math for calculating the return on past stock investments, and explains different methods for analyzing a company's financial reports and tracking a stock's price trend before purchase. An interesting discussion of core earnings demonstrates that the official GAAP version of accounting is unreliable and often distorts a company's financial picture. (Annotation ©2007 Book News Inc. Portland, OR)
The team building tool kit; tips and tactics for effective workplace teams, 2d ed.
Mackin is a private consultant with 20-plus years of international experience building workplace teams. She offers team coaches, leaders, and members a practical text on how to get the most from any group of people. Written for all types of teams in both for-profit and nonprofit organizations, the second edition has been revised and updated throughout to reflect changes in the workplace since publication of the first edition in 1994. It also includes new chapters on team accountability and decision making; team problem-solving process and tools; and the "teaming road map" which helps users devise a clearly laid-out process for building teams. Also incorporated throughout are new charts, diagrams, and other graphics to enhance readers' team building efforts. (Annotation ©2007 Book News Inc. Portland, OR)
Truth; the new rules for marketing in a skeptical world.
Upshaw, a brand and marketing consultant, shows businesses of all sizes how to build a more motivated workforce, increase customer loyalty, and bolster credibility among stakeholders by convincing customers rather than selling them. Focus is not on corporate social responsibility or cause marketing, but rather on how companies can create stronger marketing programs through the practice of integrity, and how those programs can help achieve business goals. Using real- world examples from companies such as Patagonia and Trader Joe's, he explains how to promote products and services more persuasively and honestly. Suggestions are offered for internal marketing, benchmarking, marketing planning, and training to help put integrity strategies into practice. (Annotation ©2007 Book News Inc. Portland, OR)
