Crown House Publishing Ltd.
Titles appearing in Reference — Research Book News — November 2007
The business coaching handbook; everything you need to be your own business coach.
Martin, Curly.
Crown House Publishing Ltd., ©2007 227 p. $27.95 HD30
978-1-84590-060-1
Written for business entrepreneurs, this handbook details how to improve a business that is already running or take it to the next level. Martin covers setting goals, finding and using time wisely, defining a typical customer, off and online marketing, using press releases, advertising, networking, finding staff, challenge resolution, dealing with money issues, intellectual property, outsourcing, and moving on from a business. Her advice is based on experiences as a corporate business coach. She owns a coaching and coach training business and is the author of The Life Coaching Handbook. (Annotation ©2007 Book News Inc. Portland, OR)
