Allworth Press
The business of studio photography; how to start and run a successful photography studio, 3d ed.
In this guide for beginners, Lilley, a photographer and studio owner, explains how to start and run a full-time photography studio. He addresses issues such as location, financing, equipment, pricing, negotiating with labs, marketing and selling, finishing and framing, paperwork, and business plans, with separate chapters on selling to wedding, portrait, school, commercial, and art markets. This edition has a new section on digital imagery and equipment that covers new technological advances. (Annotation ©2009 Book News Inc. Portland, OR)
Corporate creativity; developing an innovative organization.
Drawn from the pages of Design Management Review and Design Management Journal, this anthology of articles by 26 authors attempts to bridge the gap between design practice and business success. Articles on creative thinking look at how creativity works, and explore the dynamics of personal, team, and organizational creativity. Case studies describe real-life examples of creative initiatives and business results. Managing creative staff and supporting new product development are some areas examined. B&w photos and illustrations are included. The book's readership includes innovation and business leaders, designers and design managers, and business students. Lockwood is president of the Design Management Institute, and publisher of the Design Management Review. Walton is founding editor of the Design Management Review. (Annotation ©2009 Book News Inc. Portland, OR)
How to start and run a commercial art gallery.
Winkleman, a Chelsea art gallery owner and director, notes that finding space for a commercial art gallery and putting art on its walls is easy. Staying in business, he adds, is not. The author offers generic but practical advice for opening a gallery — and staying in business. The author discusses a number of issues, including: program definition and branding issues, business models and customary practices, primary and secondary markets, location and build-out issues, staffing and management, finding professional assistance, where to find and how to keep collectors, and more. (Annotation ©2009 Book News Inc. Portland, OR)
Marketing illustration; new venues, new styles, new methods.
Editors Heller (MFA/Designer as Author Department, School of Visual Arts) and Arisman (MFA Illustration as Visual Essay program, School of Visual Arts) use interviews, essays and work samples to provide a comprehensive picture of today's illustration market, providing students and artists with a thorough review of media environments for graphic novels, animation, Web games, toys, fashion and textiles. Contributors address the current shifts in these marketplaces due to technology, software applications and versatility and outline blueprints that will help readers to launch careers in their chosen fields. A chapter also describes the steps for creating both a computer-generated and traditional portfolio from the perspectives of illustrators and art directors. (Annotation ©2009 Book News Inc. Portland, OR)
Marketing interior designers.
For interior design entrepreneurs, Princeton, a motivational speaker and market consultant to those in the interior design field, presents a guide to help them understand the industry and market their businesses. He discusses what to charge, writing a business statement, portfolios, branding a business and designing promotional materials, networking, interviews, public relations, contracts, the market for green products and services, using the internet, and licensing. One chapter features advice from several designers the author interviewed. There is no bibliography. (Annotation ©2009 Book News Inc. Portland, OR)
Selling your photography; how to make money in new and traditional markets.
Weisgrau, a professional photographer, guides professionals and amateurs alike through the process of selling their images in numerous markets, from magazines to greeting cards and Web advertisements. He reviews the advertising, corporate, editorial, and merchandise market segments as well as stock and assignment photography, and gives advice on working with photo editors, art directors, and communication directors. He tells how to license and price work, and how to make additional sales with the same photos. A resource chapter lists and describes association web sites, market research sites, sites of buyer's organizations and stock agencies, and web sources of business and legal information. Several books on business and legal aspects of photography are also described. The author served as the executive director of the American Society of Media Photographers for 15 years. He has written other books on the business of photography. (Annotation ©2009 Book News Inc. Portland, OR)
Starting your career as an interior designer.
Hale and Williams (business practices for interior designers, Monterey Peninsula College), who have managed several design offices between them, present a guide for beginners on the business aspects of starting a career in interior design. They discuss issues such as competition, business models and pricing, start-up costs and cash flow, licensing and accreditation, getting and keeping clients, referrals, managing sales and budgets, promoting the business, setting up an offsite or home office, and choosing a design field, including product, architectural, and retail design. Case studies of firms are included in each chapter. (Annotation ©2009 Book News Inc. Portland, OR)
